Tourism Industry: Tourism in Malaysia Essay
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Tourism in Malaysia started from the 1960s and it is one of the new forces in the economic sector but the growth was slow. Then, a tourism master plan was added into the Second Malaysia Plan during 1971-1975 and this marked the beginning of tourism as the country’s economic contributor that has become the second highest foreign exchange earner for the country after the manufacturing sector (Robiah S., 2007). In the early growth of the industry, Visit Malaysia Year (VMY) is a major tourism event was launched by the Ministry of Culture, Arts and Tourism (MOCAT) in the 1990s that it was extended to include other attractions. The major markets for Malaysia tourism are the neighbouring ASEAN countries, China, South Korea, Japan, India,…show more content…
Tourism in Malaysia started from the 1960s and it is one of the new forces in the economic sector but the growth was slow. Then, a tourism master plan was added into the Second Malaysia Plan during 1971-1975 and this marked the beginning of tourism as the country’s economic contributor that has become the second highest foreign exchange earner for the country after the manufacturing sector (Robiah S., 2007). In the early growth of the industry, Visit Malaysia Year (VMY) is a major tourism event was launched by the Ministry of Culture, Arts and Tourism (MOCAT) in the 1990s that it was extended to include other attractions. The major markets for Malaysia tourism are the neighbouring ASEAN countries, China, South Korea, Japan, India, Australia and United States. This event was a huge success which more than 7 million international tourist arrivals were recorded with a growth of 53.6 per cent. Moreover, the slogan ‘Malaysia Truly Asia’ is a large advertising campaign sponsored by the Malaysian government which is internationally recognized as a uniquely Malaysian brand to promote tourism in Malaysia. The Malaysian tourism industry had faced with several challenges such as the unstable world economics, politics, SARS and challenge posed by the other ASEAN countries competing to draw tourists had initiated Malaysia to set its own strategy in diversifying the tourist attractions. However, according to the Malaysia Tourism Promotion Board (MTPB), which called Tourism Malaysia
Malaysia is ranked 9th in the world for tourist arrivals. The Travel and Tourism Competitiveness Report 2017 ranks Malaysia 25th out of 141 countries overall, which was the fifth best in Asia. However, most of arrival tourists are Singaporeans who cross the border daily to Malaysia for work and return at night.
In an effort to diversify the economy and make Malaysia's economy less dependent on exports, the government pushed to increase tourism in Malaysia. As a result, tourism has become Malaysia's third largest source of foreign exchange income, and accounted for 7% of Malaysia's economy as of 2005.
The government agency in charge of promoting tourism in Malaysia is Tourism Malaysia or the Malaysia Tourism Promotion Board (MTPB). On 20 May 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.
In 1999, Malaysia launched a worldwide marketing campaign called "Malaysia, Truly Asia" which was largely successful and brought in over 7.4 million tourists. The extra revenue generated by tourism helped the country's economy during the economic crisis of 2008.
Types of tourism
Main article: Medical tourism in Malaysia
Medical tourism is popular in Malaysia, with the Malaysia Healthcare Travel Council reporting an arrival of 641,000 foreign patients in 2011, 728,800 in 2012, 881,000 in 2013 and 882,000 in 2014. Malaysia Healthcare Travel Council, a government agency with the aim of promoting medical tourism, was launched in 2009 as an initiative by the Ministry of Health.
In 2016, Malaysia recorded 26,757,392 tourist arrivals, a growth of 4.0% compared to 25,721,251 in 2015.
|Rank||Country||Visitors (2017)||Visitors (2016)||Visitors (2015)||Visitors (2014)||Visitors (2013)|
Destinations and attractions
Further information: List of tourist attractions in Malaysia
- Alor Star – capital of Kedah, the state of the paddy fields
- George Town – the capital city of Penang, one of the country's UNESCO World Heritage Sites and well-known for its street cuisine
- Ipoh – capital of Perak, famous for its Chinese food, tin mines and limestone mountains and caves
- Johor Bahru – capital of Johor, and gateway to Singapore
- Kangar – capital of Perlis, and gateway to Thailand
- Kota Kinabalu – capital of Sabah
- Kota Bharu – capital of Kelantan
- Kuala Terengganu – capital of Terengganu, famous for the turtles and beaches
- Kuantan – capital of Pahang, noted for its many beaches
- Kuching – capital of Sarawak, the Cat City of Malaysia
- Malacca City – a historical city in Malaysia. This is the other cultural World Heritage Site in Malaysia.
- Marina Island - first man-made island situated between Lumut and Pangkor
- Miri – the resort city of Sarawak is the gateway to the UNESCO World Heritage Site of the Mulu caves and numerous national parks like Niah caves, Lambir Hills National Park and Loagan Bunut National Park. Noted for its prstine coral reefs and ecotourism attractions too.
- Seremban – the capital of Negeri Sembilan, and the nearest cities to Port Dickson
- Putrajaya – the administrative centre of Malaysia, known for its lavish buildings, bridges and man-made lakes
- Petaling Jaya – a satellite city located in the state of Selangor, and is in the proximity of Kuala Lumpur. It has the most commercial complexes in Malaysia.
Beside the main cities, there other town and places in Malaysia offer some special tourist attraction. Such as in Taiping, Perak for their landscape and local attraction. Teluk Intan for their Leaning tower. Genting Highlands, Cameron Highlands and Bukit Tinggi in Pahang for a cool climate. Muar in Johor is famous for its food. Miri is the official tourism-city and resort city of Sarawak and Sibu in Sarawak is famous for its landscape and parks.
Islands and beaches
Malaysia has several tropical islands, some of which have been voted the most beautiful in the world. Some of the islands in Malaysia are:
National parks and nature reserves
- Kubah National Park, (Sarawak)
- Bako National Park, Sarawak – famed for its wildlife, especially Bornean bearded pigs and proboscis monkeys
- Batang Ai National Park, Sarawak
- Gunung Mulu National Park, Sarawak
- Gunung Gading National Park, Sarawak
- Lambir Hills National Park, Sarawak
- Niah Caves National Park, Sarawak
- Loagan Bunut National Park, Sarawak
- Kinabalu National Park, Sabah – home of 4100 metre peak Mount Kinabalu
- Taman Negara National Park – the self-proclaimed World's Oldest Rainforest, spanning Kelantan, Pahang and Terengganu
- Endau Rompin National Park, Johor
Other places of interest
- A' Famosa Resort, Malacca
- Aquaria KLCC, at KLCC tower, KL
- Bario , Sarawak
- Batu Caves, Selangor
- Batu Ferringhi, George Town
- Berjaya Hills Resort. French-themed village
- Berjaya Times Square KL, KL
- Bukit Bintangwalk, KL
- Cruise Tasik Putrajaya (CTP) Lake cruises, boat rides, Putrajaya
- Cameron Highlands, Pahang
- Central Market, KL
- Crystal Mosque, Kuala Terengganu
- Dong Zen Temple
- Eye on Malaysia, Malacca
- Forest Research Institute Malaysia (FRIM)
- Fort Cornwallis, George Town
- Fraser's Hill
- Genting Highlands
- Gurney Drive, George Town
- Iskandar waterfall Kota Tinggiwaterfalls
- Islamic Arts Museum, KL
- Kampung Baru, KL
- Kek Lok Si, George Town
- Kuala Gandah Elephant Sanctuary
- Kuala Lumpur Bird Park, KL
- Kuala Lumpur Butterfly Park, KL
- Kuala Lumpur Hop-On Hop-Off, double-decker city tour bus, KL
- Kuala Lumpur Look Out Point, KL
- Kuala Lumpur Tower, Menara Kuala Lumpur, KL
- Kuala Lumpur Craft Complex, KL
- Long Pasia, Sipitang, Sabah
- Malaysia Tourism Centre (MaTiC), KL
- Masjid Negara
- Merdeka Square
- Mines Resort City, KL
- Monorail train at KL
- Muzium Negara, KL
- National Monument Tugu Negara, KL
- Penang Hill, Penang
- Perdana Botanical Garden, KL
- Petronas Twin Towers (KLCC), KL
- Rumah Penghulu Abu Seman, KL
- Sri Mahamariamman Temple, KL
- Sultan Salahuddin Abdul Aziz Mosque, Shah Alam, Selangor
- Sunway Lagoon, Petaling Jaya
- Thean Hou Temple, KL
- Underwater world, Langkawi
- National Zoo of Malaysia (Zoo Negara), KL
- ^Munan, Heidi. Malaysia. New York: Benchmark Books, 2002. pp. 28.
- ^"M'sia is ninth most visited in the world in UNWTO list". The Star. 7 February 2012. Retrieved 17 February 2008.
- ^Munan, Heidi. Malaysia. New York: Benchmark Books, 2002. pp. 29.
- ^Warshaw, Steven, and A. J. Tudisco. Southeast Asia Emerges; a Concise History of Southeast Asia from Its Origin to the Present. [Berkeley, Calif.]: Diablo, 1975. Print. pp. 77.
- ^"Statistics". Malaysia Healthcare Travel Council. Retrieved 16 August 2015.
- ^"Who we are". Malaysia Healthcare Travel Council. Retrieved 16 August 2015.
- ^"Top 45 Tourist Arrivals (2017)"(PDF). Retrieved 4 March 2018.
- ^"Top 45 Tourist Arrivals (2016)"(PDF). Retrieved 4 March 2018.
- ^"Top 45 Tourist Arrivals (2015)"(PDF). Retrieved 4 March 2018.
- ^"Top 45 Tourist Arrivals (2014)"(PDF). Retrieved 4 March 2018.
- ^"Top 45 Tourist Arrivals (2013)"(PDF). Retrieved 4 March 2018.
- ^Kuala Gandah Elephant Sanctuary (Temerloh), Tourism Pahang.
- ^Kuala Gandah Elephant Sanctuary, Endemic Guides.
|Wikivoyage has a travel guide for Malaysia.|