A2 Media Blog Coursework Columbia

Thursday, 20 November 2014

Sainsbury's Advert About the Famous Football Match Between British and German Soldiers During Christmas 1914


This emotive advert has provoked strong debate over whether it should have been made. With its cinematic feel and its underlying commercialism, Sainsbury's advert is natural fare for a range of Media Units, across several exam boards. It is one of the most striking adverts ever made, where the competitors: Marks & Spencers, John Lewis, Debenhams, etc. seem tamely anodyne in comparison.


Saturday, 30 June 2012

Clay Shirky: How cellphones, Twitter, Facebook can make history


Clay Shirky's analysis of how new media, like Twitter, Face Book, etc. makes audiences increasingly  participatory and not just passive consumers of messages and ideas is important for understanding the impact of Web 2.0 and its heirs. Clay's TED Talk is now three years old yet its relevance and foresight is impressive.

Tuesday, 26 June 2012

A New Literacy: Making Connections in Electronic Environments


Most young people today are reading and writing more than at any stage before the invention of the telephone, or perhaps even earlier! Web 2.0, 3.0 and 4.0, et al.

Coursework Writing: Key Principles


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