Medicult Case Study

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Cult Behavior

...Psychology May 26, 2012 Conformity To Cult Behavior   In the early 1960s, psychologists in the United States interviewed several U.S. soldiers and American Prisoners of War returning home from combat against North Korea. Their main focus in particular were on those who had suffered an extreme change in their personality. These young soldiers had experienced being brainwashed under the communists. Psychologist have later realized that people involved in cults may have experienced similar psychological changes. Cult leaders use the same structure known as, mind control or mind reform. The book "Combating Cult Mind Control", by Steven Hassen explains that mind control is more refined than brainwashing. Cult members are considered to be a good friend and righteous people. As a result, the person being indoctrinated offers less defiance and contention than if they being forcefully coerced. Through compliance with the process of mind reform, the victim slowly begins to surrender over his personality and accept the doctrines of the cult as biblical truth. Mind control does not involve physical abuse but it is limited to certain hypnotic processes to create a compelling effect of precepts (Cephas, 2010). Many of the individuals who are deceived are not just naive people, but they are often successful educated people.    There are several methods of mind control which are not considered harmless. People who find themselves getting deep into cults need to be aware of......

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Cults

...Cults Cults are often seen as an alternative religion. “A cult is defined as a religious or secular group that employs unethical and extreme measures of manipulation to recruit, control and retain its members” (Study Resources). Most cults are started because someone doesn’t like the way the world is and want to create what they feel the perfect world is. Then this person strives to make others believe as they do so they will join. There are somewhere around 3,000 to 5,000 of these cults throughout the United States, but only 75 to 100 are documented (Study Resources). The most commonly known cults are Reverend Jim Jones and the Peoples Temple, Heavens Gate, and Charles Manson and the Family; these cults were able to drag people in and make them willing to do horrible things to themselves and others. In the early 20th century, Allistar Crowly, AKA “The Black Pope”, started modern Satanism (Satan Worship). It is said that Anton Lavey brought Satanism to the United States; Anton believed that he was the reincarnation of the “Black Pope”. He set his church up in San Francisco in 1966. By the end of the first year, Anton’s cult grew to more than 200,000 members (Satan Worship). Anton then went to Hollywood to help make movies about Satanism. The movies, such as Rosemary’s Baby, glamorized the Satanic lifestyle and drew people in. Satanism was the jumping point for the modern cult movement. Reverend Jim Jones was the leader of The Peoples Temple. Jim thought of himself...

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Medi-Cult Analysis

...innovator of a new, hormone-free fertility treatment with minimal to no side effects, Medi-Cult faces the key decision of selecting a pricing strategy that will maximize revenues in order to start turning a profit and create value for its shareholders. While the ability to conceive a child is considered priceless for many couples, Medi-Cult must maintain social responsibility and remain ethical in their pricing strategy in order to create credibility and customer loyalty. Medi-Cult should position itself as the only company that provides a hormone-free fertility treatment that reduces the physical and psychological effects to a woman resulting in an increased chance of pregnancy among couples who wish to achieve and maintain a pregnancy. Based on the table below, Medi-Cult can charge up to the difference between the cost savings of IVM over IFV ($3,200 in the US and $1,600 in the rest of the world). Although IVM has significant benefits over IVF it is not possible to quantify the perceived value of these benefits based on the information provided in the case. Cost Savings (IVM over IFV) Cost of IVF Treatment Cost of Hormones Lab Work Misc. Costs Total Cost USA $0 $2,700 $250 $250 $3,200 Rest of the World $0 $1,350 $150 $100 $1,600 Medi-Cult must immediately take advantage of the two to three year barrier to......

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Cult

...What is a cult? Cult Research Paper There are many types of cults in the world, cults are everywhere but you just do not see them. Every person in the world has been in contact with them in one way or another in many cases you cannot see them. The first cult I had heard about was the infamous James Warren "Jim" Jones (May 13, 1931 – November 18, 1978) who was the founder and leader of the Peoples Temple, best known for the cult murder/suicide in 1978 of 909 of its members in Jonestown, Guyana, and the murder of five individuals at a nearby airstrip. Over 300 children were murdered at Jonestown, almost all of them by cyanide poisoning. Cults can be involved in churches and even are earliest religions are called cults. Cults are not the strongest groups' sects are the strongest group. When you join a sect you cannot get out of them but a cult you can leave without having any problem or commitment. Sects will not let you out because many times it's illegal and they are afraid that you will say something to the public. Cults sometimes are illegal to. Religious cults are in every town and village there is no definition of a cult that is accepted by sociologists and psychologist or religion many types of activities will take cult like structures, an example would be any popular trend like physical exercise this is called the physical fitness cult. Famous athletes are a big figure when it comes to cults, many times Movie stars, professional athletes will endorse a product and......

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An Analysis of Mind Control: How Cults Control Their Members and Whether the Government Should Outlaw Their Existance

...Commonly referred to as “The Jonestown Massacre,” the events at Jonestown sparked an international interest in a more general type of organization called a cult. A cult by is an organization that uses intensive indoctrination techniques to recruit and maintain members into a totalist ideology (Crawley 1). Almost everyone is susceptible to the influence of a cult and members are usually intelligent and idealistic. Typically associated with unorthodox religious groups, the definition of a cult can pertain to any group, including military organizations, governments, families, or companies. Cults instill and maintain unwavering commitment intheir members by using a set of psychological tools that are called mind control. Ruinous mind control can be conceptualized in terms of four primary components, which together form the acronym B.I.T.E. (Hassan 1): a) Behavior Control b) Information Control c) Thought Control d) Emotional Control Behavior Control is the control of an individual’s physical reality. It can include control of where, how and with whom the member lives and associates with, what foods the member can eat, and how much sleep or leisure the member can have. What type of jobs the person can accept, what kinds of clothes they can wear, and to be financially dependent upon the group (Hassan 1). Most cults keep strict work schedules for its members, always keeping members as busy as possible and requiring extensive time commitment for indoctrination......

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Social Medi

...and expectation from such media. The survey was conducted online through social networking sites and responses of 150 social networkers were collected. The instrument (questionnaire) was put over Google docs and the link was sent to users to fill the instrument through various social networking sites like Facebook, Orkut, Twitter, LinkedIn, Hi5, Bebo etc. The respondents and other people on different social networking sites were also requested to post the link from their profile. So the sampling technique used was non-probability convenience sampling. We used regression analysis for testing of hypothesis. For visual representation of finding and results bar charts, pie charts and tables etc. ahs been used. Table 1.1 Profile of respondent Total N Classification (%) Male 71 Female 79 Less than 18 0 18-24 68 25-39 72 40-60 10 Variable* Gender Age *at 95% the two variables are significantly different Analysis Fig 1.1 Facebook top the chart 90 International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at www.indianresearchjournals.com Facebook is the most popular social networking site for the respondents. Orkut and twitter have got the second and third positions respectively. Table 1.2: Motivation behind following a brand or joining a brand page Variable Motivation to follow a Brand or Join a Brand page Brand invitation/Advertising Friend’s invitation Personal research Loyalty......

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Cult

...Churches are large organisations often with millions of members. Sects are usually a break away from a church usually because of disagreement and cults are new religions such as Scientology. The view that sects and cults are more important than the church may be due to the fact there are many of these new religious movements gaining status and becoming well known in certain societies. The reason they may be seen as more important than the church may be due to the fact the church is losing members and attendance is low whereas new religious movements are gaining more members and are becoming more socially accepted. People these days are now more individualistic due to modernity. They do things that benefit themselves rather than society for example young people believe in spirituality as it aims to improve the individual. Stark and Bainbridge say sects offer other worldly benefits such as a place in heaven and cults offer worldly benefits in this life. This could be a reason that they seem to be more important than church as people rather follow the new religious movements as opposed to the church because they are fulfilling the individuals need to feel they may have a better life now and after death . This could also be showing that people feel so oppressed in this life that they need to follow a new religious movement like a sect as it gives them comfort knowing in the afterlife they will be saved and free of the oppression they are faced with in today’s society....

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Medi

...constitutional law. Ultimately it is always possible for a constitution to be overthrown by internal or external force, for example, a revolution (perhaps claiming to be justified by the right to revolution) or invasion. In the Constitution of India, the Supreme Court has created the Doctrine of Basic Structure in Kesavananda Bharti's case (1973) stating that the essential features of the Basic structure cannot be amended by the Parliament. The Court has identified judicial review, independence of Judiciary, free and fair election, core of Fundamental Rights as a few of the essential features which are unamendable. However, the Supreme Court did not identify specific provisions which are in the category of absolute entrenchment. A critical analysis of the Doctrine of Basic Structure appears in Professor M.K. Bhandari's book Basic Structure of Indian Constitution - A Critical Reconsideration. An example of absolute unmodifiability is found in the German constitution. Articles 1 and 20 protect human dignity, human rights, democracy, rule of law, federal and social state principles, and the people's right of resistance as a last resort against an attempt to abolish the constitutional order. Article 79, Section 3 states that these principles cannot be changed, even according to the methods of amendment defined elsewhere in the document, until a new constitution comes into effect. Another example is the Constitution of Honduras, which has an article stating that the article......

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Cults and Sects

...Zealand is continuously becoming more diverse people are searching for some place of belonging and therefore politics and laws in New Zealand should not be influenced by this. From the census data shown above it shows the decline in the amount of people to claim to belong to the Catholic Church, and a rise in the amount of people who claim to belong to no religion. All of these people could possibly still be searching for a place of belonging and purpose within their lives. Most of the time these people have become disheartened by the changes or the teachings of their churches, as the Churches continue to become more modernized. An example of a religious movement which has done this is the Exclusive Brethren sect, and the Jehovah Witness cult. Both of these new movements are more fundamental and conservative than their ‘parent’ religion, but they perhaps provide the sense of belonging and purpose their followers were looking for. The Exclusive Brethren sect is a group of people who have come from on religion and are united in holding views about the teachings and practices which differ from the views that are generally held by members of the original group. There are many small aspects which differ between the exclusive Brethren sect and the Brethren religion itself. The Brethren religion is ‘believers Baptists’. This means that they will baptize individuals based on their faith. However the exclusive Brethrens are ‘paeodobaptist’s’. This means that they baptize the......

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Medi-Cal

...(chapter 5), Lisa Park investigates Medi-Cal in the border city San Diego. Author connects the increasing amount of immigrants to certain political agreements, such as NAFTA. With signing NAFTA not only the capital of this country increased significantly but also the number of people crossing border on daily basis. Even though the phenomena of border cities is relatively new, it’s important to mention that borders transformer cities into economically driven places. For what it once was just a city it become metropolitans with wide opportunities and diversify population. (p117) Due to national security and war against terrorism budget for California border along doubled in a short period of time as well as number of officers increased significantly. As author mention, The Gate Keeper operation that was created by the Clinton admiration didn’t solve the problem at all. It didn’t cut the problem of the security and to these days there are still huge amount of people who attempts to cross the border illegally. This operation not only didn’t help the problem but according to author it made it worst in some ways. For example, the situation with the professional smugglers worsen because they demand higher charges for families to pay, which put a lot of people in a very dangerous situation. Through out the book author describes importance and difficulties of Medi-Cal for immigrant community. In this chapter author focus more on social importance of Medi-Cal. She explains......

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Destructive Cults

...Destructive cults defined within literature Much of what American society has come to understand or know about cults has been depicted by the media in controversial headlines and television dramas which primarily have been depicted on a negative note. Therefore, it is important to establish that not all cults are negative or destructive nor are they technically considered cults, but are rather labeled due to their unorthodox views. Over the years the definition of a cult has shifted and is used differently depending on the perspective or the context in which it is used, in North America there are three general perspectives used in relation to knowledge about cults; religious perspective, sociology and academic theology, and the mental health field, (Tapper, 2005). Based on each perspective or specialization is how the different definitions are used; in particular, religious conformists define a cult as any group or religion that deviates from traditional religious scripture, those who study cults find the term judgmental and prosecuting to those whose belief system is different, and lastly is the perspective from former cult members, their families, and the mental health professionals who treat them who do not focus on the belief of a group rather on the specific behaviors that violate human rights and cause harm (Tapper, 2005). For the purpose of this research paper, the focus will be on destructive cults from a mental health perspective. A destructive cult is defined......

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Cults and Sects

...Churches are large organisations often with millions of members. Sects are usually a break away from a church usually because of disagreement and cults are new religions such as Scientology. The view that sects and cults are more important than the church may be due to the fact there are many of these new religious movements gaining status and becoming well known in certain societies. The reason they may be seen as more important than the church may be due to the fact the church is losing members and attendance is low whereas new religious movements are gaining more members and are becoming more socially accepted. People these days are now more individualistic due to modernity. They do things that benefit themselves rather than society for example young people believe in spirituality as it aims to improve the individual. Stark and Bainbridge say sects offer other worldly benefits such as a place in heaven and cults offer worldly benefits in this life. This could be a reason that they seem to be more important than church as people rather follow the new religious movements as opposed to the church because they are fulfilling the individuals need to feel they may have a better life now and after death . This could also be showing that people feel so oppressed in this life that they need to follow a new religious movement like a sect as it gives them comfort knowing in the afterlife they will be saved and free of the oppression they are faced with in today’s society....

Words: 259 - Pages: 2

Cults

...York World Trade Centre. It is known that the hijackers were the al-Qaeda terrorist network, headed by Osama bin Laden. This is one of the famous cults which people knows in 21st century. Here I will mainly focusing on how they persuade people to join them, the leader, Osama bin Laden’s family back ground and their recruitment process. Just like as many other cults, the leader, Osama bin Laden told his followers that they will gain supernatural rewards if they willing to commit suicide. He promised his followers that they will surly receive “a martyr's privileges...guaranteed by Allah.” Al-Qaeda programmed its members and formed a closed, oppressive society. This was accomplished by putting recruits through months spent within isolated training camps. These camps served much like cult composites, which historically have produced “brainwashed” followers after periods of isolation, information control, coupled with severe training. One captured al-Qaeda member Al-Owhali stated that he was first trained within an al-Qaeda camp in Afghanistan for a month and then moved to a “jihad camp”. Only after the conclusion of his training was the possibility of a “mission,” discussed, which might lead to his “torture”. This evolving process of training coincides with the often deceptive pattern of coercive persuasion used by groups called “cults”. Initiates may not come to know the group’s ultimate goals and their role within that agenda until the group has manipulated their thinking......

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Cults

...Cults are intriguing and arouse curiosity in the minds of people who have accepted life in society and joined humanity the way it is. It is amazing to think that people leave their life of normalcy to put their trust in something that is alien but promises them something in return or will save their souls from whatever will harm them. There are many causes that affect people s minds to make them join cults. Cults are very promising, can be very eye-opening, and may be the only option left for some people because of what has happened to them in their life or the mental state they are in. Cults, as defined by the American Heritage Dictionary, are systems or communities of religious worship that may include obsessive devotion to a person or ideal. In our society, cults are common and have the potential to be destructive. This paper will focus on the factors such as education, stake in conformity, turning points, and strength of local religious organizations that may cause people to join cults, as determined by Stark and Bainbridge. It will also discuss the methods used by cults to influence new recruits and current members. Cult leaders employ tactics such as information deprivation, extinction of former identities, and scarcity in order to maintain their authority. All these techniques combined create an environment that can be classified as a cult. Traditionally, cults have formed after or during turbulent periods of history, when people are most vulnerable. However, not...

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Cults

...Candace T. Cults: A Dangerous Devotion “The most dangerous lie is that which most closely resembles the truth” - Jan Groenveld This quote above is by Jan Groenveld an Australian who has her own experiences as a former member of the LDS Church which deals with Mormonism and the Jehovah’s Witnesses and was featured in Richard Guilliatt’s book Talk of the Devil. Her definition of a cult is any group that has a pyramid type authoritative figure with all teachings and guidance coming from the person at the top. The group will claim to be the only way to God and will use thought reform and mind control to keep their members. Unfortunately, after 15 years in a cult she finally realized that she was being controlled rather than controlling her own life. She wanted to let people know about her experiences in order to help others. She is so hated by the church of scientology for exposing them that her name is not even allowed to pop up under scientology on Google. In the United States, it is estimated that there are 5,000 cults that are actively recruiting people, no matter the age and walks of life. Jan Groenveld made it her mission to help people recognize cults, spiritually abusive behaviors and how to defend them from persuasion. Because the beliefs in cults are so believable people become locked into a “thinking box” which makes them unable to see the world around them. The topic that I chose to analyze is religious cults. I chose this because I......

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The key decision facing Krogen is what pricing strategy to employ. Regardless of the pricing strategy chosen, Krogen must decide whether to select a global launch price or to vary the prices across regions and/or countries.

Product Value

The ability to achieve and maintain a pregnancy is a desire most couples expect to have in their lifetime. However, infertility affects about 10% percent of the US population. With new advances in reproductive technology, all couples can have the opportunity to conceive and deliver a new life into the world.

In Vitro Fertilization (IVF) treatment involves the use of a fertility drugs to stimulate the ovaries in order to collect mature eggs. In a natural cycle one follicle usually ovulates and releases an egg and the others disappear. The drug protocol can take anything from 2-6 weeks and is typically associated with side effects, such as minor mood changes, headaches and nausea, swelling of the ovaries and death to name few. Multiple eggs increase the potential availability of multiple fertilized eggs and ultimately increase the probability of conception. IVF procedure is costly ($5,000 - $10,000 / per cycle), usually constitutes more than one cycle and typically not covered by insurance.

In Vitro Maturation (IVM) is the collection of eggs from ovaries, which have not been stimulated with any hormone injections, and attempt to mature the eggs in the laboratory. The advantage is minimizing the woman's exposure to hormone treatment. The egg that reaches the appropriate stage of maturation will be fertilized, cultured for a couple of days and then implanted into the mother. By bypassing the hormonal treatment, the cost is significantly less ($3,000 - $6,000 / per cycle), also may constitute more than one cycle and one avoids the majority of the side effects caused by IVF.

Added value: In Vitro Fertilization vs In Vitro Maturation:

1) IVM treatment, no drugs are necessary to stimulate the growth of follicles in the ovary and avoids the side-effects of hormonal medications. IVF treatment, drugs are needed to stimulate the ovaries in order to produce a large number of mature eggs (possible serious side effect). IVM increase the quality of life of the customer during the treatment.

2) IVF maturation period is longer than IVM. Single embryo transfer with IVM where as IVF is multiple embryo transfer (cause for twins, triplets, etc).

3) IVF can demand too high a price, where as IVM is simpler and cheaper since the hormonal treatment is bypassed.

4) MediCult - IVM is less costly. Therefore, saving your customers money could actually increase your sales and as a consequence possible gain more customers, which in the end could of course translate to even more profit.

5) Improving a process by reducing costs while always maintaining or increasing client satisfaction (price & product) is the added value MediCult should focus on with IVM.

MediCult Strategy

Skimming Strategy

Charge the highest initial price that the customer will pay, stating that this is a high quality product, with the company objective of maximizing profit margins (early Life Cycle when demand is inelastic). When the demand is satisfied, the company begins to lower prices to attract other price-sensitive customer. There are enough infertile couples willing to pay for the product at highest initial price if the person is not price sensitive, level of urgency to become pregnant and wants to avoid the downside of IVF (cost / side effects). The downside to this strategy is competition and customer loyalty. Competition will see the high margin and will want to enter quickly which will cause prices to fall due to an increase in supply. If the company begins to lower its price and there are no enhancements in the product, the earlier customers may think they were cheated. This could have a negative effect on customer / brand loyalty.

Penetration Strategy

Set prices relatively low compared to those of similar products in the hope that they will secure a greater market share (large market, elastic demand, economies of scale) that will allow the company to increase brand loyalty rather than short term profit maximization, as skimming pricing states. At the same time, possibly discourage competition from entering the market because the low prices (cost analysis). The downside to this is that if the company begins to increase prices over time or at specific intervals with a dramatic increase in price, this may affect customer / brand loyalty. But from time to time, external factors beyond ones control may come into play and make a company rethink its pricing strategies. These factors can include changes in economic conditions,

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